Fall/Winter '22 - Dopamine Dressing

What is dopamine dressing?

Dopamine dressing is wearing clothes that make you feel good, improve your mood and give you a shot of dopamine. Dopamine is a substance your brain produces that makes you feel good and happy. Certain colours, fabrics and silhouettes can cause your brain to produce this substance, so the clothes you wear make you feel extra happy.
There are no written rules on exactly which fabrics, colours and silhouettes provide this dopamine boost. It depends on the person. However, it is true that in general a nice bright colour can improve your mood.

Colour theory

So dopamine dressing has no set rules, but one thing is certain: colours can trigger different emotions. For instance, blue represents calm, green represents freedom, yellow represents cheerfulness, orange represents warmth and red represents energy. Each colour brings about its own emotions.

How can you apply dopamine dressing yourself?

As we just mentioned, dopamine dressing is person-dependent. So check which colours you feel attracted to, which fabrics you like best on your skin and which silhouettes make you feel most confident and comfortable.
Still not sure about this? Don't panic. Just try everything out as much as you can. Experiment with different colours in your outfit, go for new combinations you have never tried before and get creative with combining different textures. By experimenting a lot, you will find out what your cheat sheet is for dopamine dressing.

Trends within dopamine dressing

Even though dopamine dressing is different for everyone, a number of trends have emerged within this way of dressing.

Bright colours

Most fashion influencers who incorporate dopamine dressing in their outfits are quick to use bright colours. We also saw this trend a lot on the runways for this autumn. We see a lot of cobalt blue, bright orange and bright pink.

Textures

A lot of textures are also mixed. Think of a velour blouse worn with corduroy trousers and a (fake) fur jacket or go for a complete denim outfit. Nothing is too crazy.

Oversized fit

Within this way of dressing, mainly the oversized fit is worn a lot. This is because oversized clothes allow you to wear several layers on top of each other. This allows you to show even more of your favourite colours and textures in your outfit.

Our favourite Geisha outfits for dopamine dressing