Spring/Summer '23 - Viva Magenta
Next summer, there is one colour you can't ignore. And although the name sounds a bit complicated you won't forget it easily after this: 18-1750 Viva Magenta. The beautiful red-pink fashion colour of the year 2023.
Not only does the name 'Viva Magenta' sound bold and sassy, it is also what the colour stands for. US colour institute Pantone has named this eye-catching red-pink colour as colour of the year 2023. 'It is a colour that is bold, full of humour and inclusive for all. It is a new animated red that revels in pure joy, encourages experimentation and self-expression without restraint, an exciting and boundless hue that manifests itself as a striking statement,' the institute said.
The Viva Magenta hue was first introduced to the Pantone colour range in 2019. The hue very quickly gained popularity and has also been a staple in the fashion world ever since. We too are fans of this great colour and have incorporated it into beautiful garments. Like our Viva Magenta colour suit.
Be inspired by this beautiful colour. Compliments guaranteed, because it's all about the details.