Spring/Summer '23 - prints inspired by Western culture
Spring/Summer '23 is all about prints, bright colours and exuberance. Minimalism has completely disappeared from the current fashion scene, the fashion shows mainly feature lots of eye-catching garments maximalism is here to stay.
Prints come in many shapes and sizes, from ikat prints to the breton stripe. Our
spring/summer collection is all about complementary worlds. On the one hand, the collection emphasises cultural designs inspired by African and Middle Eastern cultures, while on the other, the emphasis is on Western cultures. This also reflects in the use of prints.
Prints inspired by western cultures
A number of prints used in the
collection owe their origins to Western cultures, such as anglaise embroidery and the Breton stripe. Other prints take on a cultural influence through the use of colour. Colours you often see in prints in Western cultures are green, blue, pink, red, orange and yellow. All these colours usually appear in their brightest tones.
Stripes
Striped prints come in three different forms horizontally, vertically and diagonally and can be narrow or chunky. Style your striped items with a fun mismatched print or a neutral plain
look. The most well-known stripe print is the Breton stripe, which is currently hot again. The Breton stripe is especially seen in
tops and
jumpers. To complete the French
look, style a pair of nice
capris or
jeans with a nice loafer underneath.
Tie-dye
Tie-dye was originally part of the ikat technique used in India, Japan and Peru, but the current interpretation of the tie-dye print comes from the United States. In the early 1970s, the tie-dye print was adopted by the hippie movement in the united states, the psychedelic print was widely worn by hippies during music festivals and protests. Soon, the hippie movement also emerged in the rest of the western world, and thus this fashion trend became popular in western culture. The tie-dye print is used in almost
every piece of clothing. You can go for a full tie-dye
look with this print or style it with
basics to make it a real statement item.
70s & 80s print
Not only tie dye prints are popular, all 70s and even 80s prints are in high demand at the moment. You can style these cheerful prints by recalling the colours in every part of your
outfit or by using the prints as a statement piece in your
outfit.
Broderie anglaise
Originally from eastern Europe, this print, or rather fabric, gets its name from the popularity it gained in England during the Victorian era. Since then, this fabric with its recognisable print has not left Western culture. Broderie is mainly used on
blouses and
dresses and pairs well with
jeans or
denim jackets.
