The Campaign

Spring/Summer 2022

Women Girls

Striking soft colors are the trend for this summer. Creative prints, eye-catching details and denim jeans with different washes and fits. Nothing is too crazy this summer. In addition, the clothing is made of comfortable and airy fabrics that are perfect to wear during the warm summer months at home and abroad.

S/S '22 TRENDS AND EYE-CATCHERS

In the Spring/Summer '22 collection you will see overarching color trends like terra, sand, tabacco and other complementary soft colors. These colors give your outfit a trendy and fresh look. You can alternate these shades well with contrasting colors for a casual or dressy look. Besides plain colors Geisha creates every season many new sporty chest prints and creative allover animal-, nature- and floral prints. In the S/S '22 collection you will also find fashion trends such as the ikat- and ethnic print. These prints are often found in T-shirts, blouses, tops and dresses. The real eye-catcher details of this season are trendy roessels along the shoulder line, exciting textured fabrics like crinkle and seersucker and besides the usual viscose qualities, we now have many beautiful prints on cotton-voile and the one and only Geisha kimono. In the production process there are new weaving techniques used to bring the collection to a new dimension. So you see summery fabrics back as waffle and terry to increase the comfort, where your outfit feels soft, wears nice and airy and dries quickly. All in all, perfect for summer!

CREATIVITY, DRIVE AND A SENSE OF FASHION

The Spring/Summer 2022 collection is the result of an optimal and efficient collaboration between the core values of creativity, drive and a sense of fashion. In the design process, the designers along with the buying team work together with passion and enthusiasm to create a collection based on contemporary trends with an eye for detail. The fabrics are made of raw materials such as cotton, wool, lyocell, viscose and polyester. The fabrics are extensively tested for breathability, color, fitting and next-to-skin comfort. After the design and testing process, a final selection is made to create a diverse and distinctive collection. Through the overarching color themes, creative prints, striking details and innovative weaving techniques, the collection gets its own appeal, where it tells its own story about Geisha.

News

Summer '22 - Mix & Match prints

A mostly recurring fashion trend in the latest collection of Geisha is the mix & match print. In this article we would like to tell you more about where this trend comes from, how it is often constructed and how the prints are incorporated into your favorite fashion pieces.

Trust the process

Every summer we bring you the latest items that you can wear perfectly because they are fresh, airy and comfortable. We like to tell you more about the creation of the collection and how the technical process works.

Spring/Summer '22 - Prints!

The prints for this summer showcase graphic patterns and classic animal prints. Picture yourself on safari with palm and leaf prints. Get inspired by tie-dye designs or go for an ethnic ikat print this spring.

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Girls just wanna have fun! Airy and soft fabrics are perfect for this summer. Cute summer dresses, girly tricot shorts or pants with matching tops or a comfortable jumpshort that you can wear for any occasion. A soft plain sweater with matching pants, with or without chest print, gives your outfit a sporty look.

A TRENDY OUTFIT FOR EVERY OCCASION

The Spring/Summer '22 girls collection is a mix of trendy items in soft striking colors and items with the latest all-over animal-, nature- and floral prints. This mix can easily be combined to create your perfect outfit for the upcoming spring and summer. The collection ranges from comfortable tricot pants and top, to a cool denim jacket and trendy high waist pants. So you can dress in different ways: casual, trendy you name it! You are ready for any occasion. Besides the appeal of the product, it is also important that it is comfortable and airy to wear in the summer. In the summer collection you will therefore find items made of terry and waffle fabric, these items are airy, comfortable and dry quickly. Perfect for a day at the beach with your family or friends!

GEISHA WEAR WITH YOUR FRIENDS!

With the variety of prints, fits and styles, it's not only fun to style your outfit in a completely unique way, but also to show off your favorite garments together with your friends! This way you can inspire each other and learn about fashion. Every year the styling team of Geisha keeps a close eye on the latest trends and uses them in the design process of the Geisha Girls Spring/Summer '22 collection. If you love fashion we recommend you to look through the collection and read the product texts. With every item we tell you more about the fit, prints, striking details and what weaving or knitting techniques are used in the design. If you have any questions about trends or would like styling advice, you can always contact us!

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